Sunday, 24 November 2013

Pharrell Williams creates first 24-hour music video


Pharrell Williams has created the world’s first 24-hour music video, playing his new single Happy 360 times on an endless loop. The four-minute tune is taken from Pharrell’s soundtrack to Despicable Me 2The above video is only the first hour - Click HERE for the interactive 24-hour video. The video starts with Pharrell singing and clapping to the camera as he makes his way into a convenience store at midnight to buy snacks. He is followed by hundreds of people dancing and singing to Happy, including celebrities Steve Carell, Jamie Foxx and Kelly Osborne, through the complete cycle of a day. Thankfully viewers don’t have to sit through the entire 24 hours to get the highlights of the video – one can click on an interactive clock to choose any moment of the day and see what people are up to.

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